2,5 months
By redesigning the information architecture and processes for obtaining and processing information, we created a compact, efficientand easy-to-use solution that automatedbusiness processes and made it easier forusers to work with the system.
A multi-location web-based event management system that allows a major pharmaceutical manufacturer to promote their products and improve competitiveness through educational PR conferences.
Problem
The client used various third-party event management systems, which led to a lack of business process automation and visual analytics, as well as a deterioration in the quality of preparing and holding events.
• Lack of synchronization between the global divisions of the company.
• The use of third-party CRM worsened internal processes.
• Difficult communication between participants of different locations.
• Company representatives cannot fully use the service on tablets.
Solution
A deep analysis of problems, motivations and obstacles at all levels allowed us to develop an effective event management system. The system meets all the requirements of the company's participants, optimizes business processes and reduces the cost of preparing and holding events.
• Transparent and understandable to all participants the processes of preparing and holding the event.
• Ability to use analytics for global planning.
• Improved integration with other services.
• The ability to fully use the service on various platforms
Build single system with unified visual system for the product instead of 7 different subsystems
UX Research
Usability Testing
Interviews
UI/UX Design,
UI Kit,
Art Direction
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