6 months
After completing the initial design and vision of the system architecture, we moved on to working on design concepts for the native apps. It was paramount to deliver a sophisticated, polished and easy-to-use experience to We4G’s customers.
We4G created a competitive advantage none of its rivals could replicate in the short or even long term. Customers’ adoption rate of the new banking services reached 84% after the first year.
We4G is one of the largest telecom providers in Israel with more than 1 million subscribers.
When the Israeli government announced an initiative that would allow companies to offer banking services to their customers, We4G decided it was a perfect opportunity to expand its existing service portfolio and differentiate itself from its rivals. Who doesn’t like the convenience of banking without the need of visiting a brick-and-mortar branch?
The plan was ambitious: to transform into a neobank that would support the most innovative financial services, such as NFC and QR code payments, P2P transfers, and the ability to apply for a loan or a credit line right from a phone.
Help We4G become a leader in a crowded local telecom market and create a new value stream by offering secure and easy-to-use banking services to its customers.
The Client turned to our company because we already had relevant experience and because the development of native and cross-platform mobile applications is one of our "expert" services. The Client did not need a stereotyped mobile banking application for standard transactions between users, but a solution that would allow users to perform a whole range of different financial B2C operations in Israel, such as taxi, shops, bars, etc.
Due to the new rules of financial regulation, Israel introduced certain restrictions on operations with plastic cards, so our application became the first of its kind in the Israeli market.
Bebuild a unified visual system for the advertising agency made of steel world in a while.
UX Analysis
UI/UX Design,
Mobile Design
